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When social media and content advertising are the two most popular forms of online marketing, there are several additional tactics you can test. Paid advertising—or pay-per-click (PPC) ads—are a common form of digital marketing that actually works by placing your ads directly in search effects on main platforms, just like Google. This sort of marketing is usually an affordable and effective approach to drive traffic and inspire click-throughs in your website or product pages.

Another type of digital advertising is email segmentation, which in turn uses the info you have in your existing reader base to deliver personalized e-mail that are more likely drive an automobile action. For instance , if a consumer abandoned all their shopping cart on your own website, you can send them a discount code or promotion to help bring them back to the web page.

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